The way sculptor chiseled the lump of marble into a fine statue by fining it again and again. Similarly, an app developer puts hundreds of hours in designing the app and even more in improving it, but for what? Just for getting noticed and have better reviews! Today, App market has so many participants that everyone is trying some new techniques for attracting traffic to their app.
In a recent survey, it is found that one in every four selects app for download only by surfing and scrolling. So, presence of your app on the front page of the app store is very important. But how can an app can have place at the front page of app store? The answer lies in the art of ‘Optimization’ whose most successful artist is ‘Top ASO company’. Let’s take a deep dive into the word of ASO and ASO Company.
ASO which stands for app store optimization is a process of increasing the visibility of your app on app store by using specific keyword related to your app, working on the app name, app icon, app description and many more detailing of the app. Top ASO company know how to create an engaging contents that will help you in gaining ranking and also increasing downloads for any android/iOS app. The moment when first app came into its existence that moment only the concept of App Store optimization came into the picture but it was completely ignored.
Today, over 5 million apps are present in the market and this number is gradually increasing the need for top app store optimization company. App store optimization is a brilliant technique that should be used by every scale app business whether the app is for iOS, android, google or blackberry. To help app creators reach out to their potential audience, these companies provide services that make the app more searchable and interesting to look at. These companies can help your app by doing following things:
Keyword Research: ASO Company finds most suitable keywords which can help you reach your potential customer as soon as possible and also rank your app above all your competitor apps.
Market Research: ASO company do in depth research about your competitor’s app and then tries to make a better strategy so that you can rank higher than all of your competitors.
ASO Hacks: App store optimization is a not a “one time effect”. It takes lots of trial and error, experimentation and testing to reach an optimal level. So, ASO company improves it on daily bases. For every app they have new hack to perform.
To summarise, one can say that the main objective of ASO are to be visible on the search and to make use of those keywords that attract a crowd to your app. In order to realise these aims, ASO company formulate many strategies and carefully piece them together that result in a better and optimized version of an app’s previous self. Let us see which features are focused on and are optimized.
App Title: First impression is the last impression. Having a keyword specific and catchy title can give your app a very well first impression. So, while giving name to your app it is very important to be choosy.
App description: Everyone have 252 characters to convince their audience to download your app but it depends on each one of us how we mold these words. Having optimized description on your app can help you in reaching the targeted audience.
App Icon and App Screenshots: A shady app logo and screenshot can never entice audience. Giving a catchy and attractive logo is as important as app designing. It is observed that 60% of the user don’t give a look to screenshot if they don’t find first two screenshot attractive and convincing. So, your app logo and first few screenshots can make your deal or break it.
Today, App stores are flooded with apps. Having an innovative app is not enough but you need to do targeted marketing and app store optimization services to reach your targeted users and get millions of organic downloads. Top ASO company can play a role of that friend which can help your app to excel in its career.