If you are about to start an ad agency or an app store optimization company already running and don’t know what not to do then we are here to support you to not to do some common mistakes. This is especially for who have never advertised before. You must be already engaged in various important aspects, these simple below given points won’t take your much time and securely guides you what things should strictly be ignored or common mistakes to avoid.
- Never underestimate advertising
This thinking is enough to lose all confidence at once. There should be confidence within you before starting an ad agency, see if you are not impressed with yourself how are you going to get clients. If you think that ad is not necessary then try it with yourself doesn’t commercialize your business in any way and you will see absolute negative results. Advertisement is important in every case whether it’s soap or a big mall. Ads make sure you are found everywhere. So, leave this nonsense concept or leave this field. If you haven’t seen ads benefits before then what are going to present before customers? Underestimation is harmful.
- No research work is truly wrong
Placing ads before anyone not defined target market sounds pathetic. Don’t waste your time in making any random ads for anyone. Just go outside research well, find your target audience like if any product is for 30-60ages for women then that should be target. Your message should directly be able to convey to them. Advertising is great but if you target wrong audience then it’s just no more useful instead it become waste. So before placing ads go get your target audience and grab their attention on time. For ex, ASO strategy services advertisements are targeted for mobile app developers.
- Inappropriate colours used
Using wrong colours or boring or extra vibrant can cause you loss of interested customers. So colours theme should be nice when you prepare ads. It should be eye-catching and welcoming. You might be thinking that colours sounds stupid but believe me colours judge the thinking level so important attention should be paid while opting colours for ads.
- Obsolete website
Updated things are just liked by everyone whether its fashion, mobile phones, apps or websites. Outdated market never gets required sale. It may be possible that you provide the best services in ad field but when online people reach you and they find your obsolete website not working properly you may lose a very potential customer. So to avoid this awkward and miserable situation start working on your website makes it ruling. Website should be welcoming and beautiful enough to get stared for few seconds. Words used should be proper and understandable, using complicated words might show you very technical and professional but if it’s not reaching your customers it useless. Colours should be gracious, designable and every information should be in a sorted manner easy to locate.
- Only one ad
Don’t just stick the product in one medium. You can do many things like printing- magazines, newspapers, pamphlets, digital- social networking sites, blogging, websites, online ads, outdoor marketing so many options are there. Just don’t get stuck with one type of medium it’s not smart. Doing different ads from different mediums gets you correct attention of target audience. So try to make ads innovative, creative and different. Like if you want to promote one product you can produce different TV ads for the same product with differentiated themes.
- Low quality images
One of the main constraints to growth is low resolution images. Whenever while designing an ad you use low quality images you just dig your pit. Clients can’t be happy when they get to see that their products have been commercialised in a bad look. It can’t promote their products. Don’t serve pictures that are grainy, blurry, and not able to zoom properly. If you want customers to stay and look for more you have to make sure that your customers just don’t run away.
App marketing company has to be multitasking and versatile
Ad agencies need to serve the best and must be competent enough to catch changes at time i.e. existence of flexibility. Opening a grand ad agency won’t make you big. An ad agency has to be versatile and multitasking. Just being big agency doesn’t guarantee the success of campaign. It’s important that whatever you are doing you have to be passionate, dedicated to that particular field. You have to be expertise at you field. Holding proficiency guarantees the success of not only client’s goal but also ad agency’s development and growth prospects.
Creating client company relationship is equally important as getting profits earned. Your main work is not only to make ads but also understanding goals, objectives, queries or complaints of clients. They should be given priority.